eToro vs. the alternatives
| Tool | Best for | Pricing | Available in |
|---|---|---|---|
| eToro | Social investing and copying other investors | Free plan | Global |
| Acorns | Investing spare change | Paid | US |
| Betterment | Hands-off investing in the US | Paid | US |
| DeepVal | Researching U.S. stocks before you buy | Free plan | Global |
| DEGIRO | European investors wanting many exchanges | Pay as you go | EU, UK |
| Freetrade | UK investors wanting a simple ISA or SIPP | Free plan | UK |
| Interactive Brokers | Access to markets worldwide | Free plan | Global |
| M1 | Automated long-term investing with pies | Paid | US |
| Public | US investors who want stocks, bonds and more | Free plan | US |
| Robinhood | Commission-free trading in a simple app | Free plan | US, UK, EU |
| Scalable Capital | ETF savings plans in Germany and Europe | Free plan | EU |
| Trade Republic | Low-cost investing in Europe | Free plan | EU |
| Trading 212 | Commission-free investing in Europe | Free plan | UK, EU |
| Wealthfront | Automated investing plus a cash account | Paid | US |
| Webull | Active traders who like charts | Free plan | Global |
How to choose
- Regulation in your country and investor protection if the broker fails.
- All fees: commission, currency exchange, custody and fund costs.
- Which markets, ETFs and account types (such as tax-advantaged accounts) it offers.
- Whether you pick investments yourself or let a robo-adviser do it.
Head-to-head
Heads-up: some links on this page may be affiliate links. If you sign up through one, we may earn a commission at no extra cost to you. Tools are listed alphabetically; paid placements are always labelled "Featured". How we make money.