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Betterment vs Wealthfront at a glance
| Betterment | Wealthfront | |
|---|---|---|
| Best for | Hands-off investing in the US | Automated investing plus a cash account |
| Pricing model | Paid | Paid |
| Available in | US | US |
| Key features | Automated portfolio management Tax-loss harvesting Goal-based planning | Automated ETF portfolios Tax-loss harvesting Cash account |
| Website | Visit Betterment ↗ | Visit Wealthfront ↗ |
Pricing
Both use the same pricing model: each is a paid product. We never publish exact prices because they change too often; check the current plans on each website.
Where they work
Both are available in US, so where you live will not decide it.
Which one should you choose?
- Choose Betterment: the better fit for hands-off investing in the US.
- Choose Wealthfront: the better fit for automated investing plus a cash account.
Still unsure? Run through these before you sign up for either:
- Regulation in your country and investor protection if the broker fails.
- All fees: commission, currency exchange, custody and fund costs.
- Which markets, ETFs and account types (such as tax-advantaged accounts) it offers.
- Whether you pick investments yourself or let a robo-adviser do it.
Frequently asked questions
What is the main difference between Betterment and Wealthfront?
Betterment is built for hands-off investing in the US. Wealthfront is built for automated investing plus a cash account. Both use the same pricing model: each is a paid product.
Is Betterment or Wealthfront available in my country?
Both are available in US, so where you live will not decide it.
Is Betterment cheaper than Wealthfront?
It depends on how you use it, and prices change often, so we only list the pricing model. Both use the same pricing model: each is a paid product. Compare the current plans on each website before you sign up.
Not sold on either?
There are 13 other investing apps in the directory. Compare them all →
Information checked 26 October 2026. NxtGenFin is an independent directory, not affiliated with Betterment or Wealthfront unless marked as featured, sponsored or affiliate link. Not financial advice.